How To Protect Your Brand Online

Companies that want to protect their brand visibility on the web would do well to make optimizing their brand content as a best practice.

Once a negative mention has been identified, here are a few basic steps in dealing with it:

* Research the situation – is there merit?
* If not, provide the facts and ask for corrections
* If yes, then offer to discuss
* Be ready to respond with your own blog
* Be honest, be transparent and listen.