The simple way to find out what people are saying about your brand is to simply create a Google Alert so that you’ll get an email anytime your brand name is mentioned.
However, Google Alerts are limited - and aren’t designed to be an online brand management tool. That’s why you need to use a variety of online tools to find out what people are saying.
How to Choose Keywords to Monitor
When developing a method to monitor what people are saying about your brand(s) on the web, it’s important to think about all the various keywords people might be using.
Here are some keywords to think about monitoring:
* All your brand names
* Trademarks/copyrights
* Clients
* Competitors
* Spokesperson
* CEO (and other executives)
* Products
* Common misspellings, typos
* Company name abbreviations or initials
After you develop your list of keywords, it’s time to decide where
you’d like to monitor.
Where to Monitor Your Online Reputation
If you’re online reputation is important to you, it’s important to monitor all of the following on a daily basis:
* Blogs (particularly industry-related blogs)
* Social Media Sites
* Social networks (MySpace, Facebook)
* Wikipedia
* Blog Comments
* Message Boards, Forums, Threads
* Consumer Websites (RipOffReport, Consumerist)
* Article sites
* Video Sites (YouTube, Moveo)
* Photo Sites (Flickr, Google Picasa)
* Tags
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